IGIN SANGKOM Tonic is a 4% low-alcohol beverage crafted with locally-grown ingredients including rice, apples, and grapes. It captures the crispness of white wine and the bright, refreshing tartness of grapes, perfectly served in a highball. Designed for the wellness-conscious young generation, it offers a lighter, more approachable drinking experience. The IGIN Apple Tonic series is noted for its natural aroma, clean finish, and distinctive fruity character.

The product stands out as a versatile option, enjoyable on its own or as a playful cocktail base. To further engage consumers, JINI’s LAMP offers a variety of recipes, inviting individuals to craft personalized sangrias with fresh fruit—turning every sip into a fun, interactive experience.

Meanwhile, JINI’s LAMP is driving its Summer Flavor IGIN campaign, inspired by the brand slogan Where Smiles Begin. The campaign links the scents of seasonal fruits with cherished memories by employing emotional marketing that promotes consumer engagement. Notably, the campaign featuring Jin of 21st century pop icons BTS as IGIN’s global ambassador, quickly went viral upon release on the brand’s official social media platforms, significantly increasing brand recognition. In fact, people have actively contributed by generating numerous content under the hashtag “Summer Flavor IGIN,” further amplifying the campaign’s momentum.

JINI’s LAMP commented that the company aims to deliver a new experience that creates lasting memories with subtle scents. Through IGIN, it will continue to support consumers in crafting and enjoying drinks that reflect their unique taste.

This consumer-centric marketing strategy has also proven effective in global markets. Following Jin’s appointment as global ambassador last month, the brand has enjoyed an overwhelming response overseas. In Taiwan, the initial product run sold out within three days of launch, while export negotiations are currently in progress with several Asian and Western markets.

To enhance accessibility, JINI’s LAMP has diversified its distribution channels. IGIN SANGKOM Tonic is available at GS25 convenience stores nationwide, the brand’s official online mall, and authorized pop-up stores. The company continues to expand customer touchpoints by leveraging both online and offline channels.

JINI’s LAMP is redefining Korean liquor through its IGIN brand. By blending traditional elements with a modern perspective, it has gained recognition domestically and internationally as a producer of liquor that embodies the essence of Korean summer. Building on this distinctive approach, JINI’s LAMP is steadily expanding the presence of K-liquor in the global market.